Słownik pojęć SEO

1. Podstawowe metryki i wskaźniki

• Bounce Rate / Współczynnik odrzuceń, Bounce
• Click-Through Rate (CTR) / Współczynnik klikalności
• Conversion Rate / Współczynnik konwersji, Conversion, Konwersja, Conversion Rate Optimization (CRO)
• Time on Page, Dwell Time
• Pageview / Page View
• Traffic / Ruch, Organic traffic, Paid Search, Direct Traffic, Ruch bezpośredni
• ROI / Return on Investment
• KPI / Key Performance Indicators

2. Techniczne aspekty SEO

2.1. Kody odpowiedzi HTTP

• 2xx status codes, Error 200, Error 202
• 301 redirect / Przekierowanie 301
• 302 redirect / Przekierowanie 302
• 304 Not Modified
• 307 redirect
• 403 error / Błąd 403
• 404 error / Błąd 404
• 410 Gone
• 500 Internal Server Error / Błąd 500
• 502 Bad Gateway
• 5xx status codes

2.2. Elementy techniczne strony

• robots.txt
• Robots Meta Tag
• sitemap.xml / Mapa strony, Sitemap, XML Sitemap
• .htaccess, htaccess File
• SSL/TLS, SSL – Secure Socket Layer, SSL Certificate, TLS – Transport Layer Security
• HTTPS, HTTPS – Secure Hypertext Transfer Protocol
• HTTP, HTTP – Hypertext Transfer Protocol
• CDN, Content Delivery Network
• JavaScript, JS, JavaScript SEO
• CSS, Cascading Style Sheets
• HTML, HyperText Markup Language
• DOM
• DNS

3. Optymalizacja on-page

3.1. Znaczniki meta

• Meta Title, Title tag, Title
• Meta Description
• Meta Keywords
• Meta Robots, Meta Robots Tag
• Hreflang Tags, Hreflang
• Open Graph Meta Tags, The Open Graph protocol

3.2. Elementy treści

• Title Tag, H1 tag
• H1-H6 / Nagłówki HTML, Header Tags, Heading Tag, Headings
• Alt Text / Alt Attribute / Atrybut ALT
• URL / Przyjazny adres URL, Uniform Resource Locator, SEO URL
• Anchor Text / Tekst kotwicy, Link Text
• Schema Markup / Dane Strukturalne, Schema.org, Structured data (markup)
• JSON-LD

4. Linki i linkowanie

4.1. Typy linków

• Dofollow Link / Follow Link, Dofollow, Do-follow, Follow Links
• Nofollow Link, Nofollow, Nofollow Attribute
• Internal Link / Linki wewnętrzne
• External Link / Linki zewnętrzne, Outbound or External, Outbound Link
• Backlink / Inbound Link / Linki przychodzące, Backlinks, Inbound Link, Inbound Links
• Natural Link / Linki naturalne
• Paid Link / Linki płatne, Sponsored Link Attribute
• Broken Link

4.2. Techniki linkowania

• Link Building
• Link Baiting
• Link Exchange, Reciprocal Link, Reciprocal Links
• Internal Linking / Linkowanie wewnętrzne
• Cross-linking

5. Analityka i narzędzia

5.1. Narzędzia Google

• Google Analytics, GA, Google Analytics 4
• Google Search Console, Google Webmaster Tools, Search Console Insights
• Google Tag Manager, Google Tag Assistant
• Google Ad, Google Search Text Ads
• Facebook Ads
• Google Business Profile / Google Moja Firma, Google My Business, GMF
• PageSpeed Insights, Google PageSpeed ​​Insights
• Google Trends

5.2. Narzędzia zewnętrzne

• Ahrefs, AhrefsBot
• Semrush
• Screaming Frog
• Senuto

6. Algorytmy i aktualizacje Google

• Google Panda, Google Panda Algorithm, Panda
• Google Penguin, Google Penguin Algorithm
• Google Hummingbird
• RankBrain
• Core Web Vitals
• Core Update
• E-E-A-T
• PageRank

7. Typy wyszukiwań i intencje

• Informational Query / Zapytanie informacyjne
• Navigational Query / Zapytanie nawigacyjne
• Transactional Query / Zapytanie transakcyjne
• Local Search / Wyszukiwanie lokalne
• Voice Search Voice Search SEO
• Universal Search / Wyszukiwanie uniwersalne

8. Content i content marketing

• Content Marketing
• Content is King
• Copywriting
• Copywriting SEO
• Evergreen Content
• Thin Content
• Duplicate Content / Duplikacja treści
• User-Generated Content, UGC
• Long Tail / Długi ogon, Long tail SEO, Long-Tail Keyword
• Guest Blogging
• Article Spinning, Content Spinning
• Tiny text
• Code To Text Ratio
• Bridge Page
• Gateway Page

9. Mobile SEO

• Mobile-First Indexing, Mobile First Index
• Responsive Design / RWD, Responsive website, Responsywność
• AMP, Accelerated Mobile Pages
• Mobile-Friendly Website, Mobile Optimization

10. Techniczne problemy i optymalizacja

• Crawl Budget
• Indexing / Indeksacja, Indeksacja strony, Indeksowanie
• Renderin
• Renderowanie JavaScript
• Page Speed / Prędkość strony
• Canonical URL, kanoniczny adres URL, Canonical Tag
• Redirect / Przekierowanie, Redirect links, Redirection
• Cache / Pamięć cache, Cached Page, Caching
• Lazy Loading
• Minification

11. Black Hat vs White Hat

• Black Hat SEO, Black Hat
• White Hat SEO, White Hat
• Grey Hat SEO, Gray Hat
• Cloaking / Maskowanie
• Keyword Stuffing, Keyword spam
• Link Farm / Farmy linków
• PBN, Private Blog Network
• Spam, Comment Spam, Link Spam, Spam blog

12. Lokalne SEO

• Local SEO / Pozycjonowanie lokalne, Local Search Marketing
• NAP (Name, Address, Phone)
• Local Pack, Local Finder
• Google Business Profile, Google My Business, Wizytówka Google, GMF
• Local Citations, Business listings
• Geotargeting, Kierowanie geograficzne

13. SERP i jego elementy

• SERP Features
• Featured Snippet, SERP Feature
• Rich Snippet, Karty rozszerzone, Rich cards, Rich results
• Knowledge Graph, Google Knowledge Graph
• Knowledge Panl, Google Knowledge Panel
• People Also Ask, Also Ask boxes
• Sitelinks, Sitelinks Searchbox

14. CMS, AI, Marketing

14.1. Narzędzia CMS i platformy

• WordPress
• WooCommerce
• Joomla
• PrestaShop
• Shoper

14.2. Sztuczna inteligencja i uczenie maszynowe

• AI – sztuczna inteligencj, Artificial Intelligence
• Machine Learning
• Large Language Models
• AI Detector
• Natural Language Understanding, NLU

14.3. Marketing i strategie

• Marketing internetowy
• Marketing afiliacyjny, Affiliate)
• Content Hub
• Viral Content
• Buzz Marketing

15. Zaawansowane koncepcje SEO

• Entity SEO, Entity-Based SEO
• Semantic SEO
• Holistic SEO
• Technical SEO, Techniczne SEO
• International SEO, Międzynarodowe SEO
• YMYL Pages, Your Money Your Life
• SXO, Search Experience Optimization
• Search Intent, User Intent
• Topical Authority, Tematyczność
• Semantic SEO, Semantic search, Semantic Web, Semantic Core
• Search Intent Optimization

15.1. Zaawansowana analiza

• TF-IDF Analysis, Term Frequency, Inverse Document Frequency
• LSI Keywords (LSI Keywords, Ukryte słowo kluczowe indeksowania semantycznego
• Latent Semantic Indexing, LSI
• Latent Semantic Analysis, LSA
• Query Deserves Freshness, QDF
• Query Deserves Diversity, QDD

15.2. Zaawansowana optymalizacja

• Content Pruning
• Content Gap Analysis
• Keyword Cannibalization, Kanibalizacja słów kluczowych)
• Cornerstone Content Strategy, Cornerstone Content
• Content Hub Strategy, Content Hub
• Information Architecture
• Website Taxonomy, Taxonomy SEO

15.3. Techniczne aspekty zaawansowane

• Dynamic Rendering
• Server-side rendering
• Client-side rendering
• Progressive Web Apps
• Core Web Vitals Optimization
• Cumulative Layout Shift, CLS
• Largest Contentful Paint, LCP
• First Input Delay, FID
• TTFB, Time to First Byte

15.4. Zaawansowane badanie intencji

• Search Task Accomplishment
• User Journey Mapping
• Zero Moment of Truth, ZMOT
• Micro-Moments
• Search Satisfaction Metrics
• Click Satisfaction
• Pogo-sticking Prevention, Pogo-sticking
• Long vs Short Clicks, Long click, Short click

15.5. Zaawansowana optymalizacja lokalna

• Proximity Optimization
• Local Entity Optimization
• Local Knowledge Graph
• Local Search Ecosystem
• Local Content Optimization
• Local Link Ecosystem

15.6. Zaawansowane aspekty AI i ML w SEO

• NLP Optimization
• Entity Salience
• Neural Matching
• RankBrain Optimization
• BERT Optimization
• MUM, Multitask Unified Model
• AI Content Detection, AI Detector

15.7. Zaawansowane metryki

• True Engagement Metrics
• Secondary Metrics
• Correlation Analysis
• Market Share of Voice
• Share of Search
• Competitive Gap Analysis
• Authority Flow Metrics, Authority Score, Domain Authority, Page Authority

15.8. E-E-A-T Optimization

• Experience Optimization
• Expertise Demonstration
• Authoritativeness Building
• Trustworthiness Signals
• Author Authority
• Domain Trust, Trust, TrustRank
• Brand Authority Building

16. Pozostałe pojęcia

16.1. AI i Machine Learning w SEO

• Generative AI w SEO
• AI Content Detection Tools
• Machine Learning Rankings Signals
• AI Content Optimization
• Prompt Engineering dla SEO
• Neural Search
• AI-powered SERP Analysis

16.2. Zaawansowane metryki techniczne

• Web Core Vitals History
• Real User Monitoring (RUM)
• Interaction to Next Paint (INP)
• Time to Interactive (TTI)
• First Contentful Paint (FCP)
• Progressive Hydration
• Resource Hints (preload, prefetch)

16.3. User Experience i zachowania

• Search Journeys
• Task Completion Rate
• Search Refinements
• User Flow Analysis
• Scroll Depth Analysis
• Exit Intent Patterns
• Behavioral Segmentation

16.4. Nowoczesne formaty contentu

• Short-form Video SEO
• Video Rich Results
• Programmatic SEO
• Dynamic Content Optimization
• Content Atomization
• Interactive Content SEO
• Web Stories SEO

16.5. E-commerce zaawansowany

• Product Experience Management (PXM)
• Marketplace SEO
• Product Feed Optimization
• Dynamic Pricing SEO
• Inventory-based SEO
• Faceted Navigation Optimization
• Shop Graph Optimization

16.6. Privacy & Security SEO

• Privacy-First SEO
• Cookieless Tracking
• First-Party Data SEO
• Privacy Sandbox Optimization
• Secure Search Analytics
• Consent Management SEO
• Data Privacy Compliance

16.7. Emerging Technologies

• Voice Commerce SEO
• Visual Search Optimization
• Augmented Reality SEO
• Progressive Web Apps (PWA) SEO
• Edge SEO
• Headless SEO
• WebAssembly Optimization

16.8. Advanced Analytics

• Predictive SEO
• Prescriptive Analytics
• Customer Lifetime Value (CLV) in SEO
• Attribution Modeling
• Cross-device Tracking
• Incrementality Testing
• Cohort Analysis

17. Alfabetyczny spis pojęć SEO

10 blue links
10x Content
2xx status codes
301 redirect
302 redirect
304 Not Modified
307 redirect
403 error
404 error
410 Gone
4xx status codes
500 Internal Server Error
502 Bad Gateway
5xx status codes
A/B Testing
Above the Fold
Absolute URL
Accelerated Mobile Pages (AMP)
Access Log
Ad Impressions
Ad Keyword
Ad Rank
ADA Website Compliance
Adobe Analytics
Adres IP
Ads (Google Ads, Facebook Ads)
AdSense, Google AdSense
Advanced search operators
Affiliate
Agencja SEO
Ahrefs
AhrefsBot
AI – sztuczna inteligencja
AI Detector
AJAX
Algorithm
Algorithm Change
Algorithmic Penalty
Algorithms
Algorytm
Algorytm Google
ALT (atrybut ALT)
Alt Attribute
Alt Text
ALT Text/Alt Attribute
Ambiguous intent
AMP
Amplification
AMPs (Accelerated Mobile Pages)
Analiza konkurencji
Analytics
Anchor
Anchor text
Answer Boxes
API
Aplikacja Webowa
Article Spinning
Article Syndication
Artificial Intelligence (AI)
Artykuł blogowy
Artykuł sponsorowany
Async
Asystent Google
Atrybucja
Atrybut ALT
Atrybut dofollow
Atrybut nofollow
Atrybut text
Audyt SEO
Audyt sklepu internetowego
Audyt strony internetowej
Audyt SXO
Author Authority
Authority
Authority Score (Semrush)
Authority Site – Autorytet
Auto-Generated Content
Autorytet domeny
Average Difficulty (Semrush)
Average Position (Semrush)
B2B
B2C
Backlink
Backlinks
Backlinks (inbound links)
Backlog
Back-up (kopia zapasowa)
Baidu
Bait and Switch
Ban
Banner Blindness
Baza danych
Beta
Bing
Bing Webmaster Tools
Bingbot
Black Box
Black Hat
Black Hat SEO
Blog
Blog commenting
Bloger
Błąd 403
Błąd 404
Błąd 500
Bookmark
Bootstrap
Bot
Bot (robot, spider, crawler)
Bots (crawlers, spiders)
Bounce Rate
Bounce rate – współczynnik odrzuceń
Brand Authority
Brand Awareness
Branded Content
Branded Keyword
Branded Keywords
Branded keywords – Markowe słowa kluczowe
Branding
Breadcrumb Navigation
Breadcrumbs
Breadcrumbs – nawigacja okruszkowa
Bridge Page
Brief
Broken link
Broken Links
Browser
Bundling
Business Site Google
Buzz Marketing
Cache
Cached Page
Caching
Caffeine (Google’s web indexing system)
Call to Action (CTA)
Canonical – kanoniczny adres URL
Canonical Tag
Canonical URL
CAPTCHA
Carousel (SERP Feature)
Case Study
ccTLD
CDN
Channel
Chatbot
Chmura (cloud)
Citation
Citation Building
Citation Flow
Citations (business listings)
Click Bait
Click Depth
Click Potential
Clickbait
Clickstream Data
Click-through rate
Click-Through Rate (CTR)
Client-side rendering
Cloaking
CMS
CMS (content management system)
Co-Citation
Code To Text Ratio
Comment Spam
Commercial investigation queries
Common Keywords
Competition
Competitors in Google Ads
Competitors in Organic Search
Computer-Generated Content
Content
Content Delivery Network (CDN)
Content Gap Analysis
Content Hub
Content is King
Content Management System (CMS)
Content Marketing
Content Pruning
Content Relevance
Content Spinning
Content Syndication
Conversion – Konwersja
Conversion (Goal)
Conversion Form
Conversion rate – współczynnik konwersji
Conversion Rate Optimization (CRO)
Co-occurrence
Copywriter
Copywriting
Copywriting SEO
Core Update
Core Web Vitals
Cornerstone Content
Correlation
CPA
cPanel
CPC (Cost Per Click)
CPL
CPM
CPM (Cost Per Thousand impressions)
CPV
Crawl Budget
Crawl Error
Crawlability
Crawler
Crawler (bot, robot, spider)
Crawler directives
Crawling
Critical rendering path
CRM (Customer Relationship Management)
Cross Group Negatives
Cross-linking
Cross-Selling
CSS – Cascading Style Sheets
CTA (call to action)
CTR – współczynnik klikalności
CTR (Click-through rate)
Cumulative Layout Shift (CLS)
Customer Journey
Czynniki rankingowe
DA (Domain Authority)
Dane Strukturalne
Dark Post
Data
Dead-End Page
Deep Link
Deep Link Ratio
De-index
Deindexed
De-indexed
De-indexing – de-indeksowanie
Depozycjonowanie
Destination Site
Direct Traffic – Ruch bezpośredni
DirectAdmin
Directory
Directory links
Disavow
Disavow backlinks
Disavow File
Display Ads
Distance (local pack)
Długi ogon
Długi ogon – long tail
DMOZ
DNS
Dofollow
Do-follow
Dofollow Link
DOM
Domain
Domain Age
Domain Authority
Domain History
Domain name registrar
Domain Rating (DR)
Domain Structure
Domena
Doorway Page
Dopasowanie przybliżone
Dostępność cyfrowa
Dropshipping
DuckDuckGo
Duplicate content
Duplikacja treści (duplicate content)
Dwell Time
Dynamic Search Ads (DSA)
Dynamic URL
Ebook
E-commerce
Ecommerce (electronic commerce)
Editorial Link
Editorial links
edu Links
E-E-A-T
Ego Bait
Email Outreach
Engagement
Engagement Metrics
Entities
Entity-Based SEO
Entry Page
Error 200
Error 202
Error 404
Error 503
Estimated Accuracy
Estimated Traffic
Evergreen content
Exact Match Anchor Text
Exact Match Domain (EMD)
Exact Match Keywords
External Duplicate Content
External Link
Faceted Navigation
Fanpage
Favicon
Featured Snippet
Featured Snippet (SERP Feature)
Featured snippets
Feed produktowy
Feedback
Fetch and Render tool
File compression
Filtr
Filtr algorytmiczny
Filtr Google
Filtr ręczny
Findability
First Link Priority
Follow link
Follow Links
Footer link
Fraza
Fraza brandowa
Fraza kluczowa (keyword)
Frazy
Frazy long tail
Freshness
FTP
Gated Сontent
Gateway Page
GDN
GDPR (General Data Protection Regulation)
Geographic modifiers
Geolokalizacja
Geotargeting
Geotargeting – Kierowanie geograficzne
Google
Google Ads
Google AdSense
Google Alerts
Google Algorithm
Google Analytics
Google Analytics (GA)
Google Analytics 4
Google Analytics goals
Google Autocomplete
Google Autocomplete – autouzupełnianie Google
Google Bomb
Google Bombing
Google Business Profile
Google Business Profile (formerly Google My Business)
Google Caffeine
Google Chrome
Google Dance
Google Data Studio
Google Discover
Google Docs
Google Doodle
Google Hummingbird
Google Knowledge Graph
Google Knowledge Panel
Google Looker Studio (dawniej Google Data Studio)
Google Maps API
Google Merchant Center
Google Mobile-Friendly Test – test optymalizacji mobilnej Google
Google Moja Firma
Google Moja Firma (GMF)
Google My Business
Google My Business listing
Google News
Google PageSpeed ​​Insights
Google Panda
Google Panda Algorithm
Google Penalty
Google Penguin
Google Penguin Algorithm
Google Pigeon
Google Pigeon Update
Google Quality Guidelines
Google RankBrain
Google Review Link
Google Sandbox
Google Search Console
Google search operators
Google Search Quality Rater Guidelines
Google Search Text Ads (formerly Google AdWords)
Google Search Text Ads Bottom
Google Search Text Ads Keywords
Google Search Text Ads Top
Google Search Text Ads Traffic
Google Search Text Ads Traffic Price
Google Sheets
Google Shopping
Google Sites
Google Street View
Google Tag Assistant
Google Tag Manager
Google Top Heavy Update
Google Trends
Google Webmaster Guidelines
Google Webmaster Tools
Googlebot
GoogleBot (robot, spider, crawler)
Googlebot / Bingbot
gov Links
Grafika rastrowa
Grafika wektorowa
Gray Hat
Grey Hat SEO
Grupa docelowa
Guerilla Marketing
Guest blogging
Guestographic
H1 – H6 – Nagłówek HTML
H1 tag
Head Term
Header tag
Header Tags
Heading
Heading Tag
Headings
Headline
Heat Map
Heatmap
Hidden Text
Hidden text – tekst ukryty
Hierarchia nagłówków
Hilltop Algorithm
Hiperłącze
Hiperłącze (hyperlink)
Historical Data
HITS Algorithm
Holistic SEO
Homepage – Strona główna
Hosting
Hreflang
Hreflang Tags
HSTS (HTTP Strict Transport Security)
htaccess
htaccess File
HTML
HTML (HyperText Markup Language)
HTTP
HTTP – Hypertext Transfer Protocol
HTTP 200 Response Code
HTTPS
HTTPS – Secure Hypertext Transfer Protocol
Hub Page
Image carousels
Image Compression
Image SEO – pozycjonowanie obrazów
Image sitemap
Improved Keywords (Semrush)
Inbound Link
Inbound Links
Inbound Marketing
Indeks
Indeksacja strony
Indeksowanie
Index (search engine database)
Index Bloat
Indexability
Indexed Page
Indexed Pages
Indexing
Indexing – indeksacja
Influencer
Infografika
Information Architecture
Information Retrieval
Informational queries
Informational Query
Intent
Interfejs
Interfejs użytkownika (UI)
Internal Duplicate Content
Internal Link
Internal LinkRank
Internal links
Interstitial
Interstitial ad
IP Address
Jakość witryny
Javascript
JavaScript (JS)
JavaScript SEO
Joomla
JSON-LD
Kampania Reklamowa
Kanban
Kanibalizacja słów kluczowych
Karty rozszerzone (Rich cards, Rich results, Rich snippets)
Katalog stron
Katalogowanie
Kategoria
Key Performance Indicators
Keyword
Keyword (Google Ads)
Keyword (organic)
Keyword Analysis – analiza słów kluczowych
Keyword Cannibalization
Keyword Cannibalization – kanibalizacja słów kluczowych
Keyword Categorization
Keyword Clustering
Keyword Competition
Keyword density
Keyword Difficulty
Keyword Explorer
Keyword Frequency
Keyword Funnel
Keyword Overview
Keyword Positioning
Keyword Prominence
Keyword Proximity
Keyword Rank
Keyword Ranking
Keyword Research
Keyword Stemming
Keyword stuffing
Keyword Stuffing (Keyword spam)
Keywords
Knowledge Graph
Knowledge Panel
Knowledge Panel Google
Kod weryfikacyjny Google
Kod źródłowy
Konwersja
Konwersja w Google Ads
KPI
KPI (Key Performance Indicator)
Landing Page
Large Language Models (LLMs)
Largest Contentful Paint (LCP)
Latent Semantic Analysis (LSA)
Latent Semantic Indexing (LSI)
Lazy Loading
Lead
Lead Magnet
Lead sprzedażowy
Lejek sprzedażowy
Link
Link accessibility
Link Bait
Link Baiting
Link bezpośredni
Link building
Link Burst
Link Diversity – dywersyfikacja linków
Link do podstrony
Link Equity
Link Exchange
Link Farm
Link Farm – farmy linków
Link Hoarding
Link juice
Link Popularity
Link pośredni
Link profile – profil linków
Link Reclamation
Link Relevancy
Link Rot
Link Scheme
Link Schemes
Link Spam
Link Spam (spam w blogach, spam w komentarzach)
Link Stability
Link Text
Link Title
Link Velocity
Link volume
Linkbait
Linked unstructured citations
Linki bezpośrednie
Linki naturalne
Linki nienaturalne
Linki płatne
Linki pośrednie
Linki przychodzące
Linki sponsorowane
Linki wewnętrzne
Linki wychodzące
Linki zewnętrzne
Linkowanie wewnętrzne
Linkowanie zewnętrzne
Links, Internal
Links, NoFollow
Links, Outbound or External
Listing Management
Local Ads
Local Business Schema
Local Citation
Local Citations
Local Finder
Local Keyword Research
Local Listings
Local Marketing
Local Pack
Local queries
Local Ranking Factors
Local search – wyszukiwanie lokalne
Local Search Marketing
Local Search Marketing Services
Local SEO
Local Teaser
Local traffic – ruch lokalny
Log File
Log File Analysis
Lokalni Przewodnicy Google
Long click
Long Tail
Long Tail Keyword
Long tail SEO
Long-Tail Keyword
LSI Keywords
Machine learning
Manual Action
Manual penalty
Manual Sanctions (Manual actions)
Map Rank Tracker (in Semrush)
Mapa strony
Mapy Google
Marker danych
Market Consolidation (in Market Explorer)
Marketing afiliacyjny
Marketing B2B
Marketing internetowy
Marketing szeptany
Maskowanie
M-dot domain
Meta Description
Meta keywords
Meta Redirect
Meta refresh
Meta Robots
Meta Robots Tag
Meta tag
Meta Tagi
Meta Tags
Meta Title
Metadata
MetaTagi
Metric
Microdata
Międzynarodowe SEO
Migracja
Mikrodane
Mikrokonwersja
Minification
Mirror Site
Mobile First Index
Mobile Friendly-Website
Mobile Optimization
Mobile-First Indexing
Model AIDA
Monitoring pozycji
Nadmierna optymalizacja
NAP – Name, Address, Phone Number
National Level Data
Natural Language Understanding (NLU)
Natural Link
Navigation
Navigational queries
Navigational Query
Negative Keywords
Negative SEO
Neuromarketing
Newsletter
Niche
Nienaturalny link
Noarchive
Noarchive Tag
Nofollow
Nofollow Attribute
NoFollow link
Noindex
Noindex Tag
Noopener
Noopener i Noreferrer
Noreferrer
Nosnippet Tag
Not provided – ukrywanie fraz kluczowych
Not Provided in Google Analytics
Number of Results
Off-page SEO
Off-site SEO
Omnichannel
Online Directories
Online Review Management
Online Visibility
On-page SEO
On-site SEO
Open Graph
Open Graph Meta Tags
Opinie Google
Optymalizacja
Optymalizacja wideo
Organic
Organic Search
Organic search results
Organic traffic
Orphan page
Orphan Pages
Orphaned Pages
Otoczenie linka
Outbound Link
Outbound marketing
Outreach
Page Authority
Page Cloaking
Page Footer
Page Rank
Page speed
Page Title
Page View
PageRank
Pages per session
PageSpeed Insights
Pageview
Paginacja
Pagination
Paid Link
Paid Search
Pamięć cache
Panda
Panel admina
Parametr adresu URL
Partial match domain (PMD)
PBN
PDF
Penalty
People also ask
People Also Ask boxes
Performance Max
Persona
Personalization
PHP
Piksel Facebook
Pillar Page
Planer Słów Kluczowych
Podstawowe słowo kluczowe
Podstrona
Pogo-sticking
Poison words
Pop-up
Position
Position or Pos (SERP)
Posts on Google
Pozycja
Pozycjonowanie
Pozycjonowanie lokalne
PPA (Pay Per Action)
PPC
PPC (Pay Per Click)
Presell Pages
PrestaShop
Prędkość strony
Primary Keyword
Private Blog Network (PBN)
Profil linków
Programming language
Prominence (local pack)
Protocol
Pruning
Przeglądarka internetowa
Przekierowanie
Przekierowanie 301
Przekierowanie 302
Przeoptymalizowanie
Przyjazny adres URL
Public Relations
QDD – Query Deserves Diversity
QDF
QDF – Query Deserves Freshness
Qualified lead
Qualified traffic
Quality Content
Quality Link
Quality Score
Query
Query Deserves Freshness (QDF)
Rank
Rank Brain
RankBrain
Ranking
Ranking Factor
Readability Score
Real time marketing
Rebranding
Reciprocal Link
Reciprocal linking
Reciprocal Links
Reconsideration Request
Recykling
Redirect
Redirect links
Redirection
Referral
Referral Traffic
Referrer
Referrer String
Regional keywords
Reinclusion
Reklama Display
Rel=canonical
Related Searches
Relative URL
Relevance
Relevance (local pack)
Relevancy
Remarketing
Render-blocking scripts
Rendering
Renderowanie JavaScript
Reputation Management
Resource Pages
Responsive design
Responsive website
Responsywność (RWD)
Results
Return on Investment (ROI)
Reviews
Rich Snippet
ROAS
Robots Meta Tag
Robots noindex
robots.txt
ROI
ROI (Return On Investment)
Root Domain
RSS Feed
Ruch
Ruch bezpośredni (direct)
Ruch organiczny
RWD
SaaS (Software as a Service)
Schema
Schema Markup
Schema.org
Scrape
Scraped content
Scraping (Web Scraping, Screen Scraping, Web Data Extraction, Web Harvesting)
Screaming Frog
Scroll depth
Scrum board
SEA – Search Engine Advertising
Search Algorithm
Search Console Insights
Search Engine
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Search Engine Poisoning
Search Engine Reputation Management (SERM)
Search Engine Results Page (SERP)
Search Engine Results Pages (SERPs)
Search Engine Spam
Search History
Search Intent
Search Quality Rater Guidelines
Search Result Feature
Search Result Snippet
Search Results
Search Term
Search Traffic
Search Visibility
Search Volume
Seasonal Trends
Secondary Keywords
Secure Sockets Layer (SSL)
Seed Keyword
Seed Keywords
SEM (Search Engine Marketing)
Semantic Core
Semantic search
Semantic Web
Sentiment
Senuto
SEO (Search Engine Optimization)
SEO Audit
SEO Service
SEO Silo
SEO Site Audit
SEO URL
SERP (Search Engine Ranking Page)
SERP (Search Engine Results Page)
SERP Features
SERP Features (Rich Snippet)
SERP Shaker
SERP Source
SERP Volatility
Server-side rendering
Sesja
Seznam
Sezonowość
Shoper
Short click
Short-Tail Keywords
Site
Sitelinks
Sitelinks Searchbox
Sitemap
Sitemap.xml
Sitemaps
Sitewide Link
Site-wide link
Sitewide Links
Skyscraping
Słowa kluczowe
Słowo kluczowe
SMM (Social Media Marketing)
SMO (Social Media Optimization)
Snippet Bait
Social Media Marketing (SMM)
Social Signal
Social Traffic
Spadki
Spam
Spam blog
Spamdexing
Spammy tactics (black hat)
Speed Update
Spider
Split Testing
Split Testing (A/B Testing)
Sponsored
Sponsored Link Attribute
SQT – Search Quality Team
Srcset
SSL – Secure Socket Layer
SSL Certificate
Status Code
Status Codes
Stopka
Storytelling
Street View
Strona Internetowa
Strona mobilna
Strona responsywna
Structured data (markup)
Struktura witryny
Subdomain
Subdomena
Subfolder
Supplemental index
SWL
SWOT
SXO – Search Experience Optimization
Sygnał społeczny
System Wymiany Linków
Ścieżka zakupowa klienta
Tag
Tag Title
Target
Taxonomy SEO
Technical SEO
Techniczne SEO
Tematyczność (topical authority)
TF-IDF – Term Frequency – Inverse Document Frequency
The Fold
The Open Graph protocol
Thin content
Thumbnails
Tiered Link Building
Time on Page
Tiny text
Title
Title tag
TLD (Top Level Domain)
TLS – Transport Layer Security
Topic Efficiency (in Topic Research)
Topical Relevance
Top-Level Domain (TLD)
Total Blocking Time (TBT)
Total Engagement (Social Tracker)
TR
Tracking Code
Traffic
Traffic % (Organic Positions & Advertising Positions reports)
Traffic Cost (Domain Analytics)
Traffic potential
Traffic Rank
Transactional queries
Transactional Query
Transport Layer Security (TLS)
Trust
TrustRank
TTFB
Tweet Listings
Twin website
UGC (User-generated content)
UGC Link Attribute
UI
Ukryte słowo kluczowe indeksowania semantycznego (LSI)
Unikalny użytkownik
Universal Search
Unnatural Link
Unnatural Links
Up-Selling
URL – Uniform Resource Locator
URL (Google Ads)
URL (Landing page)
URL folders
URL Parameter
URL parameters
URL Rating
URL Rating (UR)
URL Slug
Usability
User Agent
User Engagement
User Experience (UX)
User Intent
User-Agent
User-Friendly
User-Generated Content (UGC)
UTM code
UX (User Experience)
Vanity URL
Vertical Search
Viral Content
Virtual Assistant
Visibility
Visibility % (in Position Tracking)
Vlog
Voice search
Voice Search SEO
Volume (Search Volume)
WCAG
Web Usability
Webinar
Webmaster
Webmaster Guidelines
WebP
Webpage
Website
Website Authority
Website Hit
Website Navigation
Website Structure
Webspam
White Hat
White Hat Seo
White paper
White-hat SEO
Widget/widżet
Widoczność
Wiek domeny – Domain Age
Wirtualny Spacer Google
Witryna
Witryna internetowa
Witryna lustrzana
Wizytówka Google
Wizytówka Google (GMF)
Wizytówka NAP
WooCommerce
Word Count
WordPress
Współczynnik konwersji
Współczynnik odrzuceń (bounce rate)
Wtyczki
Wyjątkowa wizyta
Wyniki organiczne
Wyniki płatne
Wyrażenia ogólne
Wyszukiwanie uniwersalne
Wyszukiwarka
Wyszukiwarka Internetowa
Wyszukiwarka pionowa
Wyszukiwarki internetowe
Wzrosty
XML
XML Sitemap
X-Robots-Tag
Yahoo
Yandex
YMYL Pages
Yoast SEO
Zaplecze
Zaplecze – Satelity
Zapytanie do wyszukiwarki
Zero Moment of Truth (ZMOT)
Zero-Click
Zero-match anchor text
Znacznik HTML

Polinfor.pro to przełomowe narzędzie do linkowania, dzięki którym poprawisz pozycje stron w Google. Zapoznaj się z ofertą!

Czemu warto?

• tematyczne artykuły sponsorowane
• link building na tematycznych portalach
• szybki czas realizacji
• fajne linki w dobrej cenie
• unikalny system podlinkowania
• konto klienta i raportowanie